For Het Nut, 2011 started with a new owner and a new focus. As of January 20th, the magnificent 18th century premises on the Voorstraat in Beesd, is a unique location in the Betuwe for meetings, trainings, debates and events.
DoubleMatured was asked to restyle the old logo of Het Nut and give it a contemporary character. The design of the identity is businesslike and uniform with a focus on the core business: business events in a professional but classical environment. Photos by Merel van Beukering decorate the main area in style; Wordless images in a place where the spoken word prevails. Marcel Kentin photographed the interior, the main foundation of the new identity. The website provides information in a transparent way and impressive photographic imagery reflects the versatility of Het Nut. Welcome to Het Nut, discover, engage, develop and relax! www.hetnut.nl