Novo Nordisk: World's biggest supplier of insulin.

Every year, Novo Nordisk organises sales seminars in order to keep their position as market leader and compete with other pharmaceutical companies. The theme for the three 2012 seminars is the Olympic Games. This theme is evident in all media and printing items, with a focus on the power of sport. Catchy phrases and large visuals of sportsmen and women adore the floot-to-ceiling visuals, the flyers and the PowerPoint presentations. A fitting and unifying event logo completes the package and magically transforms the conference locations into an inspirational seminar location for Novolympics. Viq organised the complete conference and asked DoubleMatured to create the concept for the graphics.