Kada was established with an aim to inject fresh ideas, technology and style into the office-furniture market. Using products from leading brands, it creates an exceptional ergonomic office-furniture solution, not just an office product.

Kada requested to restyle the logo and create a complete identity ranging from business cards, car graphics and signage to frisbees. We tweaked the original Bodoni typeface to have a more consistent white space between the four characters K-a-d-a. Adding the asterisk made for a striking feature which can also be used as a pattern. A beautiful, easy to expand catalogue showcases the Kada products. Kada, a bright star in a vibrant red world. This was a project by Inhouse, they own the copyright.