For over five decades Marielle Fashion, seated in Voorburg, has harboured womenswear, shoes, lingerie, nightwear and a wide range of accessories. The fashion store is a household name amongst the on average 45+ clientele and well known for its quality and service.

For the upcoming five decades Marielle Fashion set itself a clear objective; Connect with a younger target group, without distancing itself from its current clientele. With this objective in mind, DoubleMatured was approached to restyle the logo, design icons and develop a new, more versatile website. The design is defined by its classic and simple shapes. Marielle Fashion, tailored for its old and new clientele. www.mariellemode.nl

contributors to this project
joris, michel, reinhardt, roy