The welfare organisations MOOI, Zebra and VÓÓR Welzijn have formed a partnership under a new umbrella organisation. As of January 2012 this new establishment, offering administrative fusion for the partners, is known as Xtra.
DoubleMatured was asked to develop the identity and communication items. The temporary website went live on January 17th and during the New Year’s reception the new logo was officially presented. The presentation was accompanied by a short animation created by DoubleMatured in collaboration with Thijs van Iersel. Brainstorm sessions were organised to generate the new name of the organisation and DoubleMatured created the slogan 'versterkt de samenleving' (strengthens society).