C&A on the move

Overview
Client 
C&A
Team 
Joris Smidt
Michel van Ruijven
Sun Jung Hwang
Jasper Spigt
Campaign to keep attracting people to the store during extensive renovations.

C&A is redeveloping their store on the Damrak in Amsterdam into a flagship store. Their challenge was to keep attracting shoppers during this intensive renovation. DoubleMatured answered this challenge with an enticing campagne style that communicated C&A’s metamorphosis to passers-by. A special style was developed for illustrations of mannequins that guide shoppers to the temporary entrance of the store. Colourful and vibrant figures on the large white facades, with a clear ‘WE ARE OPEN’ stand out and effectively invites the public inside.

Some of the fashion figures we designed, always in the C&A identity colours
About 50 meters of wall graphics at the Nieuwendijk
Wall graphics at the Nieuwendijk
Wall graphics at the Nieuwendijk
Wall graphics at the passage way from the Nieuwendijk to the Damrak
Wall graphics at the Damrak
Wall graphics at the Damrak
The information unit to show people where to find what they are looking for
The information unit to show people where to find what they are looking for
The cycle wheel of the information unit shows the dutch heritage of C&A
Porch at the escalators encouraging people to find their way to the basement
Porch at the escalators encouraging people to find their way to the basement