C&A is redeveloping their store on the Damrak in Amsterdam into a flagship store. Their challenge was to keep attracting shoppers during this intensive renovation. DoubleMatured answered this challenge with an enticing campagne style that communicated C&A’s metamorphosis to passers-by. A special style was developed for illustrations of mannequins that guide shoppers to the temporary entrance of the store. Colourful and vibrant figures on the large white facades, with a clear ‘WE ARE OPEN’ stand out and effectively invites the public inside.