425 years Hortus botanicus Leiden

Overview
Client 
Hortus botanicus Leiden
Disciplines 
Team 
Joris Smidt
Michel van Ruijven
David Boon
Colourful campaign celebrating 425 years Hortus botanicus Leiden.

In 1590 Clusius founded the Hortus botanicus Leiden. 425 years later it is time for a celebration! The garden turns 425 in 2015, making it the oldest of The Netherlands, and second oldest in the world! This occasion should be celebrated with as many people as possible. DoubleMatured designed a classical ‘Clusius’, which can be used by the gardens for various communication purposes. Using a number of key items from the collection, they also created a festive illustration. Visitors can use a handy museum guide to experience the gardens through the ages.

 

Signs at the entrance of the Hortus botanicus Leiden
Banner at the entrance of the Hortus botanicus Leiden
Banner at the entrance of the Hortus botanicus Leiden
Poster in the streets
Poster in the streets
The illustration on the poster and other items has been specifically made by DoubleMatured
The Inside of the programme brochure
Spread from the catalogue
Title pread from the catalogue
Spread from the catalogue with inside cover
Spread from the catalogue
Title spread from the catalogue
Title spread from the catalogue
Spread from the catalogue with inside cover
Poster at the entrance of the Hortus botanicus Leiden
Information sign at the Hortus botanicus Leiden