The official 2015 Beelden in Leiden campaign poster was revealed yesterday during the talkshow Stand van de Stad in Leiden. Festival director Jocque Mulder was one of the guests invited to discuss the topic ‘art in public space’ in a program that focusses on architecture and urban development. She saved the best for last: the green and pink 2015 BiL poster designed by DoubleMatured was revealed in front of large and enthusiastic crowd. Joris and Michel were there to watch it all happen. DoubleMatured recently did a photoshoot in the Hortus botanicus, where they strung the iconic B i L letters from the roof of the tropic glass house. The campaign poster will soon be displayed on billboards (no pun intended) throughout the greater Leiden region. Beelden in Leiden 2015 starts on May 13th and runs until August 2nd.