The three-dimensional white wooden letters B i L and the Beelden in Leiden festival are inextricable. The letters appeared in every campaign that DoubleMatured designed, ever since the first edition of Beelden in Leiden. No wonder that the 2015 campaign features them yet again. We met with artist Merijn Tinga – who once fabricated the letters – at the Hortus botanicus for a fotoshoot in the tropic glass house. For a good reason: the second oldest botanical garden in the world celebrates its 425th birthday this year. And BiL’s theme is thematically linked to this occasion. In the pink ropes and luscious green vegetation we found the exciting contrast we were looking for. We lowered the white letters down from the roof of the glass house and: voila! Beelden in Leiden 2015 starts on May 13th and runs until August 2nd.