DoubleMatured recently started the campaign ‘Flink Fietsen’ which means ‘Tough Cycling’. ‘Flink Fietsen’ aims to get people on the bike more and more. The campaign got people talking and wondering when it kicked off with road signage and a poster campaign. Why wouldn’t we cycle to work or the supermarket more often? Even if it's raining and heavy gusts are in your way the bike lanes are open as usual. So put your raincoat on, or peddle a bit harder, because the era of the tough cyclist has started now!