DoubleMatured wins Bicycle Promotion pitch municipality of Leiden

23 July 2015

The municipality of Leiden aims to get a 10% increase in bicycle movement in and around Leiden over the coming years. They requested three agencies to pitch for the development of the accompanying campaign. It aims to create behavioral change among cyclists and non-cyclists. DoubleMatured developed the concept in close collaboration with the other members from Weldr, who will also play a part in the realisation. We’re looking forward to get this campaign ‘moving’.