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Winner of the pitch campaign Breestraat Leiden!

01 September 2014

Leiden, city of discoveries and home-town of DoubleMatured houses the beautiful Breestraat. A street which has the potential to grow into a residential area with style!  

DoubleMatured, winner of the Breestraat pitch, has been asked by the city of Leiden for concept development and implementation of the Campaign Breestraat.
DoubleMatured thinks along about the development and repositioning of the area in and around the Breestraat, the new image of the street as well as the behavior of the users. The strategic concept was developed in close collaboration with Thijs van Iersel and Reinhardt Smit consultancy. Breestraat here we come! 

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C&A on the move

01 July 2014

C&A is on the move and the Amsterdam store is on the verge of a major makeover. The store at the Damrak is being completely rebuilt into the C&A flagship store of the Netherlands. During the building process the store will remain open, so it is important that shoppers still know how to find their way into, and around the store. DoubleMatured has been asked to design a campaign style to support the whole process.

On the facade, this results in a massive construction wall covering more than 440 m2. The wall has been designed in collaboration with designer Sun Jung Hwang. For informational purposes inside the store DoubleMatured designed a mobile digital information unit in close collaboration with architect Jasper Spigt from Domain architecture. The bike as a dutch heritance symbol plays a key element in the unit. The store is also equipped with information boards and campaign shirts for the staff.

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begrip op de zaak

29 April 2014

Frank van Kesteren organises training programs for businesses and individuals based on the ideas of Clear Leadership. Clearing up mutual hassles, more space for personal contact, fun and creativity make for results that count. DoubleMatured collaborated with Rogier Rosema from ‘Things to make and do’ to design the identity. Various brainstorms with Frank and Marcel van Kesteren resulted in the name of the business and the copy and concept of the illustrations. We are currently working on the website.

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