On the facade, this results in a massive construction wall covering more than 440 m2. The wall has been designed in collaboration with designer Sun Jung Hwang. For informational purposes inside the store DoubleMatured designed a mobile digital information unit in close collaboration with architect Jasper Spigt from Domain architecture. The bike as a dutch heritance symbol plays a key element in the unit. The store is also equipped with information boards and campaign shirts for the staff.