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C&A on the move

01 July 2014

C&A is on the move and the Amsterdam store is on the verge of a major makeover. The store at the Damrak is being completely rebuilt into the C&A flagship store of the Netherlands. During the building process the store will remain open, so it is important that shoppers still know how to find their way into, and around the store. DoubleMatured has been asked to design a campaign style to support the whole process.

On the facade, this results in a massive construction wall covering more than 440 m2. The wall has been designed in collaboration with designer Sun Jung Hwang. For informational purposes inside the store DoubleMatured designed a mobile digital information unit in close collaboration with architect Jasper Spigt from Domain architecture. The bike as a dutch heritance symbol plays a key element in the unit. The store is also equipped with information boards and campaign shirts for the staff.

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begrip op de zaak

29 April 2014

Frank van Kesteren organises training programs for businesses and individuals based on the ideas of Clear Leadership. Clearing up mutual hassles, more space for personal contact, fun and creativity make for results that count. DoubleMatured collaborated with Rogier Rosema from ‘Things to make and do’ to design the identity. Various brainstorms with Frank and Marcel van Kesteren resulted in the name of the business and the copy and concept of the illustrations. We are currently working on the website.

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Morslint, walking trail in the public space

24 March 2014

Morslint is a strategic plan which consists of constructing a walking trail as a way of creating small, consistent improvements in the public space at neighborhood level. The route will make the area more accessible for pedestrians and will also add to the cohesion in the neighborhood. The trail is created and constructed in close collaboration with a large group of residents and users of the Leiden area ‘Hoge Mors’.

Architects Popma & Ter Steege devised the strategy for this new way of urban development and are also directing the whole process. DoubleMatured partners in this project and collaborates with illustrator Caroline Ellerbeck to design an attractive map of the neighborhood which will show the trail and other attractions along the route.

The map is in progress and will change over time as new items will be added to the trail.

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